The Cover Story
In this fourth post leading up to my book release, I shall
cover one of the most important aspects of book production – ‘the cover’. Old
wisdom asks us not to judge a book by its cover. But then old wisdom also also
says face is the index of the mind. Isn’t the cover the face of the book and
hence the index to its contents? All these sophisms aside, fact is people do
get attracted to books by their covers. The way it works for me for unknown authors is first cover, then blurb and then finally maybe first few pages. So,
if a book fails at cover stage, blurb does not even get a chance. Here I will
share how I went about getting my cover done.
When book was almost ready, I started scouting for cover
designers. I did have 2-3 artist friends who I always thought would tap for the
cover. There was also an artist with an Indi-Publisher I was closely associated
with. All these options were available before me. But before approaching them,
I thought I will ask around in the author’s group I am part of how others go
about it. One of the feedback I got was never to go for standard ones offered
by Kindle or do it yourself. The argument against the first was that already
many other books will be using the same and the argument against the second was
experience of horrendous results when writers try to play artists. One author
also suggested a designer who may do a free cover for commenting on her blog.
For a budget constrained author, this seemed a blessing from heaven. Who can say no to
free stuff.
But it turned out, the offer was more than a year old and I
could no longer get a cover for free. And I felt like a cheapskate telling her
I didn’t want her services if it is not free. So, I asked her for a quote. It
was twice of what I had in mind. But I told myself after all it’s my first
book. So, I can splurge. Consequently, I went ahead and commissioned her – a woman
from Rome. She asked me what the book was about and if I have some example
cover in mind. I had never given a thought to this till she asked. All along I
thought I will get this magical cover designer who will just read my blurb and
conjure the most ideal cover out of thin air.
I gave it a thought and then as model gave her the Grimm’s
Fairy tale covers. I wanted the reader to be reminded of them as my works were
a takeoff from them. If one notices, even title has been modeled on those lines
– 'Carthick’s Unfairy Tales'. And I told her they are a bit darker and probably satirical
takes on them. I also mentioned to her certain elements from each story – a princess,
a magician, a horseman of apocalypse, a hobgoblin, a mouse and a bear. I was
throwing ideas and hoped she would discuss with me and come up with the most
ideal one. But she just jumped on my mail and came back with a cover itself the
next day with all the elements I mentioned with a spooky night scene backdrop.
The backdrop she said would keep with the theme of darker take. It made sense.
I gave her feedback on changing some of the elements. I didn’t
need the princess as the one she had picked looked more like a witch. Instead I
would have a frog. It would also occupy less space. And the horseman did not
look like a horseman of apocalypse. The hobgoblin also was looking more like
Gollum from lord of the rings. And I needed two mice not one with a slipper
next to them.
Meanwhile I started sharing the cover around on writer
groups. The feedback was so adverse that I was taken aback. Some said the cover
looked totally unprofessional like a patchwork of stock images. Some said it
gave an impression of a cheap vampire fling. Then there were folks who said it
was cluttered and the lettering was unreadable.
Meanwhile she was back with a second version of the cover. Now
I was in a fix. What was I to do? I was in half mind to call it off. But it
wouldn’t be fair to the artist who had already done 2 rounds of design for me.
But I began to feel whatever she did, she would not come up with anything
satisfactory. I began to feel trapped. I wondered if I should just pay her a
small amount for her services and quit. Or should I pay the full amount and
forget it? I don’t like to treat anyone unfairly. There was no question of not
paying her.
I decided to give her another chance and went back to her
with all the feedback. She squarely blamed me for the clutter saying it was me
who asked for so many elements. And she said I was making her work too much
changing the images each time – it was too much effort researching identifying
right stock images to use and binding them together on the cover. She said if I
wanted any more drafts after this she would charge me $20 per draft. I was
furious. Firstly, the cover was going all over the place and the now the artist
was also acting difficult. I was in half mind to just stop communication with
her and disappear from the horizon. Or just pay up 50% and say enough. However I quietly
swallowed my anger and sent her a polite mail apologizing profusely for being
so difficult what with me being a first-time author and promising this would be
the last draft.
The night is advanced and the story is just begun. So let us
stop here and keep the rest of the story for another day.
If reading the story of how this book came to be interests you to buy the book, you can find the e-book and paperback on international markets out here. myBook.to/Unfairy_Tales (This is not a link to a shady site. This will take you to Amazon page based of your country). Paperbacks in India can be bought out here. http://www.pustakmandi.com/Carthicks-Unfairy-Tales-T-F-Carthick
If reading the story of how this book came to be interests you to buy the book, you can find the e-book and paperback on international markets out here. myBook.to/Unfairy_Tales (This is not a link to a shady site. This will take you to Amazon page based of your country). Paperbacks in India can be bought out here. http://www.pustakmandi.com/Carthicks-Unfairy-Tales-T-F-Carthick
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